How Big Data Can Help Your Organization To Grow

Big data has a lot of prospective to benefit companies in any market, everywhere across the globe. Big information is far more than simply a lot of data and particularly combining various information sets will supply organizations with real insights that can be utilized in the decision-making and to enhance the financial position of a company. Prior to we can understand how big data can help your organization, let’s see what huge information in fact is:

It is generally accepted that big information can be discussed according to 3 V’s: Speed, Range and Volume. However, I want to include a few more V’s to better discuss the effect and ramifications of a well thought through big data method.

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The Speed is the speed at which data is developed, saved, examined and pictured. In the past, when batch processing prevailed practice, it was normal to get an upgrade to the database every night and even weekly. Computer systems and servers needed considerable time to process the data and upgrade the databases. In the huge information period, information is produced in real-time or near real-time. With the schedule of Web connected gadgets, wireless or wired, machines and gadgets can pass-on their data the minute it is created.

The speed at which information is developed currently is almost inconceivable: Every minute we publish 100 hours of video on YouTube. In addition, over 200 million e-mails are sent every minute, around 20 million images are viewed and 30.000 published on Flickr, almost 300.000 tweets are sent out and nearly 2,5 million queries on Google are carried out.

The challenge companies have is to deal with the massive speed the information is produced and utilize it in real-time.


In the past, all data that was produced was structured data, it nicely suited columns and rows but those days are over. Nowadays, 90% of the information that is generated by organization is unstructured information. Data today is available in several formats: structured data, semi-structured information, disorganized information and even intricate structured data. The wide variety of information requires a various technique in addition to different strategies to store all raw information.

There are many different kinds of information and each of those types of information require different kinds of analyses or various tools to use. Social network like Facebook posts or Tweets can give various insights, such as belief analysis on your brand name, while sensory data will provide you information about how a product is utilized and what the mistakes are.

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90% of all data ever produced, was created in the past 2 years. From now on, the quantity of data on the planet will double every 2 years. By 2020, we will have 50 times the amount of information as that we had in 2011. The large volume of the information is huge and a large factor to the ever broadening digital universe is the Internet of Things with sensors all over the world in all devices producing data every second.

If we look at planes they produce roughly 2,5 billion Terabyte of information each year from the sensing units installed in the engines. Likewise the agricultural industry produces huge quantities of data with sensing units set up in tractors. John Deere for example utilizes sensor information to keep an eye on maker optimization, manage the growing fleet of farming machines and help farmers make better choices. Shell utilizes super-sensitive sensing units to find additional oil in wells and if they set up these sensing units at all 10.000 wells they will collect approximately 10 Exabyte of information yearly. That once again is absolutely nothing if we compare it to the Square Kilometer Variety Telescope that will create 1 Exabyte of data daily.

In the past, the development of a lot information would have caused serious issues. Nowadays, with decreasing storage costs, much better storage choices like Hadoop and the algorithms to develop significance from all that information this is not a problem at all.


Having a great deal of information in different volumes being available in at high speed is worthless if that data is incorrect. Incorrect information can trigger a great deal of issues for organizations in addition to for customers. For that reason, companies require to guarantee that the data is right in addition to the analyses carried out on the data are appropriate. Especially in automated decision-making, where no human is included any longer, you require to be sure that both the data and the analyses are right.